Real American, Real Conservation: Brantley Gilbert Partners with RTP Outdoors at Braybear Farms

At RTP Outdoors, we’re proud to announce our partnership with Brantley Gilbert — award-winning country artist, passionate outdoorsman, and proud steward of his 375-acre property, Braybear Farms, in northeast Georgia.


Braybear Farms is more than just a farm — it’s a reflection of Brantley’s life and values: faith, family, hard work, and a deep respect for the land and wildlife. With open fields, hardwood ridges, lakes, and thriving wildlife habitat, the property serves as both a working farm and a place of recreation, restoration, and learning for his family, friends, and local community.

Brantley’s new single, “Real American,” speaks to the heart of who he is — grounded in purpose, humility, and a love for the outdoors. That same spirit drives our partnership. Together, we’re helping Brantley achieve his habitat and hunting goals through no-till planting methods using the Genesis 8, a piece of equipment built to promote healthier soil, stronger food plots, and a more sustainable ecosystem for deer and wildlife.

In collaboration with experts from the University of Georgia’s Warnell School of Forestry and Natural Resources, Brantley and his longtime friend Dr. James “JT” Johnson have been transforming Braybear into a model for wildlife and forest management done right. The Genesis 8 plays a key role in that process — giving Brantley the ability to plant food plots that nourish the land without disturbing the soil structure or native seedbank.


This partnership represents more than just equipment — it’s about stewardship, sustainability, and planting a legacy that lasts. Together, RTP Outdoors and Brantley Gilbert are proving that being a Real American means giving back to the land that gives so much to us.

👉 Follow along as we share updates from Braybear Farms and highlight Brantley’s journey in no-till conservation and wildlife management.